I started my career in retail and spent the next two decades working my way through some of the most complex commercial challenges a business can face: growth that had stalled, transformations that had lost momentum, markets that weren't performing.

Over time I led programmes across 28+ international markets, managed multi-million-pound budgets and worked directly with founders, executive teams and boards. I learned that the difference between businesses that grow and those that don't rarely comes down to strategy. It comes down to execution, and the quality of the leadership driving it.

I founded The Growth Edit because I kept seeing the same problem: ambitious businesses with real potential, but without access to the kind of experienced commercial leadership that could help them move forward. Large organisations take that leadership for granted. Founder-led businesses and SMEs often can't justify a full-time executive hire, but they need the same quality of thinking and accountability.

The Growth Edit exists to close that gap. I work as an embedded leader, sitting alongside your team, taking genuine ownership of outcomes, and bringing the kind of hands-on execution that produces results rather than reports. I'm not here to tell you what to do and leave. I'm here to help you do it.

Good commercial leadership, in my view, is calm, clear and accountable. It creates momentum where there was uncertainty, and confidence where there was doubt. That's what I bring to every engagement.