I spent a significant part of my career leading commercial and transformation programmes across 28+ international markets for one of the world's largest global retailers. The work ranged from market expansion and operating model redesign to large-scale digital transformation and commercial performance improvement, always at pace, always with real accountability for outcomes.

Within specialist manufacturing and technology businesses, I led commercial growth strategy, pricing improvement, customer acquisition and international expansion, working closely with leadership teams to identify where growth would come from and building the plans and capability to deliver it. The focus was always on measurable revenue and margin improvement, not just strategic direction.

I work alongside founder-led businesses as a Fractional Growth Director, providing the kind of experienced commercial leadership that was previously only available to large organisations, on a flexible basis. This means being genuinely embedded: attending leadership meetings, working with the team, taking ownership of priorities and driving progress. Not advising from the outside.